Email marketing isn't going anywhere. Build that list now. Every year the digital marketing industry comes out with headlines saying that this is the year email marketing dies. The truth is, the numbers don’t lie. We see that well-built email marketing programs add an incremental 10-15% of direct revenue. And this is consistently, year after year, without declines. And this doesn’t account for the indirect revenue - for example, the revenue from people who read your emails on their smartphone but end up buying at a different time, a different channel and/or from a different device. Build that email list now.