our process is rooted in social science
Long gone are the days where doing “digital brand building” means spending large sums of money on banner ads. The world’s most successful brands truly understand their consumer's psychology and the WHY behind their behaviors. They solve consumer problems in near real-time with authentic conversations and spend time building trust. They are uber responsive to consumer trends-of-the-moment and more often than not, create tomorrow’s next trend. Our process pulls insights from quantitative data, qualitative data, social listening, competitive analysis, and keyword research to identify who your digital consumer is, where they hang out, what conversations they’re having, what problems you can help them solve, what’s important to them today and what may be important to them tomorrow.
we light up the funnel
The value-based relationship we help brands create with your consumer will ignite awareness, engagement, conversion, and loyalty. By meeting your consumers where they are psychologically, with messages that create value, you light up their experience on the purchase path. Happy consumers, happy brands. We blur the lines between paid, owned and earned media strategies across inbound marketing, digital PR, SEO, Social Media, content strategy, content marketing, email marketing, PPC/SEM, Affiliate Marketing and Retargeting. But we’re not going to leave it at that. We’re scientists and analysts at heart – we’ve developed strong methods for measuring, optimizing, and course correcting.
we understand the unique challenges of lifestyle brands
Through our years of experience working with lifestyle brands’ budgets big and small, one thing holds true: the longevity of a brand needs to be delicately balanced with delivering strong profitability today. Focusing too heavily on one end of the spectrum or the other may yield success in the short-term, but at a huge sacrifice to revenue and brand health in the long-term. Our performance-based approach to planning and executing marketing budgets honors these competing goals through a thoughtful and custom portfolio approach to managing your marketing mix.