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      <image:title>MAKA Digital Blog - Tips for Building Brands in the Digital Space - Setting Up Shared Negative Lists in AdWords</image:title>
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      <image:title>MAKA Digital Blog - Tips for Building Brands in the Digital Space - How SEO Insights Fuel Content Strategies That Solve Audience’s Problems While Driving Revenue</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57212d3bb654f9a961759e53/1567191422209-01519406UICQ30FBAV0K/Katherine+Headshot.jpg</image:loc>
      <image:title>About Us | MAKA Digital - Katherine Romero | Co-Founder</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57212d3bb654f9a961759e53/1567191445499-SRO23O0JB2ZYSV5VY8AN/Margaret+Headshot.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57212d3bb654f9a961759e53/1567192294044-TV7WW46A14RSOGO8II38/Casey+Headshot.jpg</image:loc>
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      <image:title>About Us | MAKA Digital - Rachel Corak | Digital Associate</image:title>
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    <lastmod>2018-01-18</lastmod>
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      <image:title>Facebook Landing Page</image:title>
      <image:caption>2017 was an eventful year for us here at MAKA Digital!  We are excited to announce the opening of our local division here in Flagstaff.  Designed to serve the needs of the small-business community right here in our home of Northern Arizona, this branch slashes the costs of standard marketing teams by employing interns and local students, and Is backed by MAKA Digital's 20+ years of expertise.  To celebrate our opening, we are offering free digital marketing consultations to local small businesses.  Drop us a line below to set a time to meet with us and leave with real, actionable advice!               As we roll into 2018, we look back at what the trends from last year are telling us, and look forward to make predictions on what our clients and partners should expect in the world of digital marketing.  As part of our Northern Arizona community, we thought we would share with you our four key predictions for this coming year for small businesses.  From your local digital marketing experts, we wish you the best of success in 2018, and as always, feel free to drop us an email with any questions, comments, or to just talk shop!</image:caption>
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      <image:title>Facebook Landing Page - Prediction #1:  Customer Modeling</image:title>
      <image:caption>Customer modeling will drive significant results.  Facebook has become one of the most effective advertising channels thanks to the amount of data it has on its users.  One of its lesser-talked-about, but incredibly powerful, features is Lookalike audiences.  Facebook’s algorithm for building Lookalike audiences sifts through its data on an input audience (called a seed audience) to find patterns between the seed audience and the overall Facebook user base.</image:caption>
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    <image:image>
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      <image:title>Facebook Landing Page - Prediction #2:  Email Marketing</image:title>
      <image:caption>Email marketing isn't going anywhere.  Build that list now.  Every year the digital marketing industry comes out with headlines saying that this is the year email marketing dies.  The truth is, the numbers don’t lie.  We see that well-built email marketing programs add an incremental 10-15% of direct revenue.  And this is consistently, year after year, without declines.  And this doesn’t account for the indirect revenue - for example, the revenue from people who read your emails on their smartphone but end up buying at a different time, a different channel and/or from a different device.  Build that email list now.</image:caption>
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      <image:title>Facebook Landing Page - Prediction #3:  Mobile first.</image:title>
      <image:caption>Mobile was huge in 2017, which really comes as no surprise.  Everything from your business website to email campaigns should be formatted for mobile in 2018 - and if in doubt, optimize for mobile before desktop. Most people are viewing websites, reading email, and browsing social media on their mobile devices. You must go to where your viewers are.  Your business will increase engagement and conversion by being mobile-first.</image:caption>
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      <image:title>Facebook Landing Page - Prediction #4:  Content Marketing will attract and engage prospects.</image:title>
      <image:caption>Content marketing is nothing new, but is evolving.  Small business owners will need to evolve from simple blogging to providing your audience with immense value for free.  Consumers want to be educated – they want answers to their burning questions.  eBooks, info-graphics, guides, and video will all need to take center stage for small business owners to stay in front of prospects.</image:caption>
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      <image:title>February Email Newsletter Landing Page - 2018 Facebook Update:  What to Expect and How to Stay Ahead</image:title>
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      <image:title>Playbook</image:title>
      <image:caption>Actionable Playbook to driving aggressive DTC revenue without damaging your lifestyle brand.</image:caption>
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      <image:title>Digital Marketing Consulting | MAKA Digital</image:title>
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      <image:title>Playbook for Brands Downloadable</image:title>
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      <image:title>Playbook for Brands Downloadable</image:title>
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      <image:title>Playbook for Brands Downloadable</image:title>
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    <lastmod>2022-12-30</lastmod>
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      <image:title>Partner Websites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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